Power outages can occur any time for any reason, whether due to severe weather, strong winds or even animal obstruction. Your customers look to your utility for explanations about outages and restoration updates. Proactive emergency communications are key.

As soon as an outage or other emergency is known, push alerts to your customers through email, text and automated voice messages with the most up-to-date information. Your utility should also update its outage map and social media with relevant information for customers who turn to those sources first.

Did you know? 61% of customers expect an estimated restoration time within 15 minutes of making their report. ¹

Proactive communications aren’t just nice-to-haves, they’re expectations. Don’t leave your customers in the dark.

In Questline Digital’s August webinar, we will cover:

• How to develop a proactive communications strategy
• What information to provide to customers before, during and after emergencies
• Case studies on emergency communications

¹Energy Central