Energy utility customers don’t want to be left in the dark during a power outage. Outage communications are a chance for energy utilities to inform customers about the cause of the outage, estimated restoration times, safety reminders and more.
According to the J.D. Power 2018 Electric Utility Residential Customer Satisfaction Study overall satisfaction among customers who receive outage communications is much higher than among those who do not receive such information.
When done well, outage communications can be a chance to further engage customers and build the rapport of being a trusted energy advisor. On the opposite end, a lack of communication can cause ill will among the customer and its utility and will make it difficult to create a positive relationship down the line.
Join Questline Digital and IntelePeer in a discussion on developing strategic and proactive outage communications, how to leverage data and technology to deliver exceptional customer service and best practices from real-world case studies.